The layout of your shop is important. The right layout will encourage your customers to make a purchase, so we have come up with five tips for improving the layout of your shop. Find all the details below:
1. Make sure you have the right set-up
Make sure that products are positioned in a logical order. Instead of arranging products haphazardly, place products of the same type next to each other. Do you want certain products to stand out even more? Stack them in a pyramid or utilise the power of repetition. Another option is to present products based on their characteristics or benefits. This will influence the way that customers process information and make choices.
2. Lighting
Have you worked hard to arrange the products into an appealing display? Then make sure that the lighting complements the display. Proper lighting is extremely important when it comes to presenting products in an attractive manner.
3. The right height
At what height are your products situated? If you want them to stand out, then opt for eye level. This means there will be a much greater chance that customers will see the products and pick them up. Take a walk around a supermarket to see which products are at eye level and which are not.
4. Communication
Use the correct point of sale (POS) materials in the shop, such as advertising signs and flyers in the store. Communication is highly important if you want to draw attention to a product. This doesn't just mean putting up a poster — also think about the way in which you communicate. Instead of saying "Use this discount", it is better to say "Don't miss out on this discount". This will emphasise what customers are missing out on if they don't take advantage of your offer.
5. Use screens
Give your customers a digital experience by using screens. Screens allow customers to search for more product information themselves. This can improve the customer's shopping experience.
In conclusion, it is important to carefully consider the design of your shop as it will influence sales and customer experience.
If you have any questions about the design of your shop please let us know and we will be happy to help.
* A part of this article previously appeared in Kramp Focus Edition 1 2018
